Let's imagine you own a gold mine. For years, you've been walking into a dark hole in the ground, using your headlamp to follow a promising vein of gold-rich quartz, and using your pick and then a shovel to fill…
Part 4 of this series focused on the possibility of industrializing the top of the sales funnel. The question has been raised: “Why just the top of the funnel?” After all, if we don’t close more deals and dollars, have…
As we left Part 3 of this series, I promised to lay out the parameters to answer the question, “Is it possible to industrialize the top of the funnel?” Let’s dissect! The first industrialization question is “Can we obtain needed…
I concluded Part 2 of this blog series with a promise to look at the top of the funnel as a candidate for industrializing sales. The reason for doing this is two-fold: Changing an entire company is hard enough when…
As I wrote at the end of Part 3 of this blog series, the false “No” is the worst disposition one can get when making a cold call, because it tricks you into disqualifying the well-qualified, perhaps even the perfectly…
In Part 1 and Part 2 of this blog, I discussed the tragedy of false negatives: mistakenly labeling sales prospects as negatives when they don't fit our selection model — when, in fact, many of them do. And I pointed…
As I said at the end of Part 1 of this blog series, the real question is, what’s on the hook? Because every fish that swims off before you have a conversation with it is a tragedy worse than the…
Let’s take a break from the question of whether outbound sales can be industrialized. Spoiler alert: the simple answer is “Yes,” with the qualification that you need to adjust your thinking, processes, and toolset to get it done. But that’s…
In Part 1 of this series, I disposed of the idea that B2B sales has already been industrialized by the widespread adoption of the sales development model. Let’s suspend the question of whether B2B sales can be industrialized and ask,…
I find myself using the phrase “the industrialization of sales” a lot recently — and overconfidently, it turns out. The meaning seemed obvious to me, and I naively thought it must be in common use, until I googled “industrialization of…
