The “sniper shot” vs. “shotgun approach” to Target Account Prospecting

Step 4: If your company has a lot of customers, odds are one of their prior employers was a customer of yours!

Step 5: Email the person (through Linked In, or directly by looking up their email address in Jigsaw), and mention that their prior employer ABC CO. is a satisfied customer of yours, and wouldn’t they like to see similar business benefits at the company they work for now (benefits include: x, y, z).

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