Part 3 — Sales As Strategy: A Radical Proposal For Rethinking Corporate Evolution

Part 3 — Sales as Strategy: A Radical Proposal for Rethinking Corporate Evolution

In an acquisition, cross-selling both companies’ products is essential to achieving the hypothesis for success upon which any merger is based. This plan sounds simple; however, due to the structure of traditional sales (territories, measurement of results, lengthy timelines), the…

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