The United States may stake its claim as the first country to land a man on the moon, but Russia can boast that it is the first country to drill the second deepest man-made hole ever recorded here on Earth.…
Seth Godin, of purple cow fame, rights, trust and attention, these are the scarce items in a post scarcity world. Now, I'm obviously fairly partisan on this issue but would certainly add fear to this list as well, or specifically,…
A lot goes into building a surfboard. In fact, depending on the expertise and the quality of the board, there can be upwards of 39 steps from start to finish. It’s not a fast process and takes a skilled surfer…
You can learn a lot about market dominance by sitting in the sand…and watching surfers on the beaches of Southern California as they hone their craft. As a land-locked kid from the mean streets of Milwaukee, I would visit the…
The United States of the mid 19th century is ripe with stories of its timeless legends and colorful characters who helped weave the historical events that defined the Great American West. The stories and movies about the adventures of lonesome…
Almost 400 years ago in the early 17th century in Europe, tulip bulbs, the flowers were considered hard currency. 200 years ago, many Islanders of the South Pacific used bleached seashells to flaunt their wealth. A hundred years ago, many…
The classic book, Crossing the Chasm, by Geoffrey Moore, is a manifesto, a field manual, and sales’ version of Dr. Spock’s book on “company rearing” for new entrepreneurs…all in one. To level set for a brief moment – and Googling…
If you want to dominate your market, here's an inexpensive tip. Head down to your local Goodwill and buy a used version of the classic board game, Risk. It seems that you don't need AI or machine learning simulations, or…
Rocky, the karate kid, the average Joe's, Rudy, underdogs, we sure love them. They are the people who use their grit combined with their well-coached and newly acquired skills to make waves cause the odds makers fits and run up…
Today, when you examine the toolbox of the modern sales professional, many of us immediately see the abundance of options in the marketing and sales stacks that decorate most of our desktops…I have tools that can disguise my phone number,…