States, lots of ‘em, 50 states. Plus Red States, Blue States. States of consciousness. Physical states. Liquid/Gas… How about the state of Markets, being Market Dominant, or simply being an “also-ran?” The fact is there are only two states you…
What do you need to believe when you ask someone for 15 minutes of their time? What’s the underlying emotional and rational DNA of true belief that is pulsing through your brain? And even beyond this, it would be helpful…
Ask 50 bartenders how to make the best Tom Collins and 48 out of 50 will tell you, "Pour one-ounce freshly squeezed lemon juice, an ounce and a half a gin, two ounces of carbonated water, and a half-ounce…
Alex Honnold, one of the most talented mountain climbers in the world – who is the only man to ever successfully summit El Capitan free solo – and that means no ropes - by the way – had a strategy.…
There is a universal product that every company has that it needs to better understand and sell more effectively and correctly. And it's a product that can be crafted and messaged just like any other product your team sells. Because…
Growing up, your mom probably told you to never talk to strangers. She also said never ask anyone for money. So…fast forward 20 years and find yourself at your desk, a newly minted college grad and a fresh-faced and newly…
There’s a common storyline for newly minted entrepreneurs…it goes like this: I have a product… a widget…a service. It works…I think it works pretty well. And so now I'm going to hire a bunch of sales folks…probably a VP of…
Explaining the decision to employ the newly developed and yet far-from-perfect radar system used to protect England from the stifling Nazi blitz in World War II, the esteemed scientist Robert Alexander Watson-Watt said, “Always strive to give the military the…
Startups that begin their journey without a primary mission and focus on getting to true market dominance causes many teams to instead lead their new company into conditions that are ripe with extreme uncertainty and essentially abandoning all process. They…
In our journey to Market Dominance, Hope springs eternal…it does in sales forecasts…in product rollouts…and especially in venture fundraising. “But Hope is not a strategy. And Luck is not a factor. And fear is not an option.” In this episode,…