Up until now, this series has been all about unit economics. And in SaaS companies, that means pretty much all about sales efficiency and effectiveness. I’ve dragged you through some analysis and calculations, drawing the conclusion that there are ways…
Here we are, deep in our exploration of unit economics and capital efficiency — mostly for SaaS companies, but with applications to others. Apparently you’re still with me. Thanks for hanging in there. To catch up: Unit economics is really…
In Part 1 of this article, I took a shot at explaining unit economics for SaaS companies and drew the conclusion that there is only one question on the table: How fast can you improve your sales performance to bring…
The folks at InsideSales.com just announced they have raised $17M from an unnamed strategic investor. In that announcement, Dave Elkington said that investors are paying a lot more attention to “unit economics.” I was about to forward the announcement to…